Daher Foods - Our History

Our History

Our History
  • 1992

    Daher Foods was founded in 1992 by Michel Daher, initially producing Potato Chips under the Master brand, after the need to help farmers and process an oversupply of potatoes in the Bekaa valley became evident.

  • 1996

    Daher Foods starts its own distribution company, calling it “Delta Trading SAL” in Lebanon.

  • 1997

    With a belief that the natural potato chips market was poised to grow, Daher Foods expanded its potato chips operation in Lebanon.

  • 1999

    Daher Foods launches its Tortilla range under the brand name “Tias Tortillas”, which would later be rebranded to Sitos

  • 2002

    Daher Foods celebrates its 10-year anniversary, with its Master brand becoming the #1 salty snacks brand in the Levant.

  • 2014

    Delta Trading reaches a record high of 22,000 points of sales in Lebanon

  • 2015

    Daher Foods rebrands itself and all of its sub-brands to cater to a more modern consumer base

  • 2016

    Daher Foods moves into its brand-new state-of-the-art headquarters and plant.

  • 2016

    Daher Foods launches two new product ranges, Master Pops, a 70% less fat product catering to a more health conscious consumer and Master Kettle Cooked, a premium potato chips product.

  • 2018

    Daher Foods introduced its nuts product under the Master Brand, a natural expansion for the Brand in the salty snacks category. Master Nuts are made with high-quality raw material and unparalleled roasting methods in a cutting-edge factory.

  • 2019

    After having conquered the Salty Snack category, Daher Foods has now launched Mastro, a Sweet Snacks, 100% Lebanese Brand, produced in the heart of the Beqaa. Mastro offers consumers 4 different sweet snack products: Biscou Marie, Mastro Digestive, Choc-olé, and Mastro Wafer. Mastro biscuits are produced in a state-of-the-art plant with a firm belief in the Lebanese production industry’s ingenuity and capabilities!